Tuesday, August 18, 2009

Promotion = :: Coca-Cola + Ice + Lady

Coca-Cola, known for their blubber guaranteed sugar liquid is promoting their money tree right now with a twist. I'm sure most of you experienced this before, the ice flakes that form out of nowhere when you popped a can of soda. They made that a product and it's pretty damn cool. These ideas are something you brainstorm on a napkin and just scribble out coz you ain't pulling it off...but I guess crazy ideas do work sometimes with a little research and experimenting (and doe).


The concept is "Ice in your bottle". Opening the cap will form ice in your drink for a short period to keep the temperature cool for a longer period but it only lasts a few seconds. There's a trick though.
What you do is pop the cap to let the gas out a bit and twist it back on. Rotate it upside down for a while and back. In a few seconds an flakey ice bar will form in the center and you're set. It's also got ice flakes on the surface to drink along with.


That was cool and all...until I noticed a lady standing beside me with a mop. I thought she just walked by during her duty to see all the dumb-found people wandering around the vending machine but there was no sign of her leaving. One problem I experienced during the process was when I opened the cap after the Ice form thingy the coke burst out a bit. I had to wait a while till it chilled. And then there's this lady. So I asked. And it turns out she's on duty alright, but only in that specific area around the vending machine coz a lot of people spilled half their coke on the floor....she even told me some popped their coke to the roof! I guess that's one flaw coz now a lady has to stick with the promotion on each vending machine....But luckily there's only a few in HK right now and most are sold out, and it's seasonal so it'll only be a few weeks of hell for the lady.



You should try it once but I forgot the locations.

5 comments:

world of sekimachihato said...

i saw a bunch of gals standing around the coke vending machine yesterday in tst.
wondered what they were oohing and arring over. now i know; thanks.
i'm not a coke fan, but maybe i should try to shoot the roof...

GL said...

Damn. A lot of guys in wanchai, some chics. But the chics that bought the coke just left it in the hand bag and took off. Not sure if they knew what was going on...
Well, you don't have to be a coke fan to "shoot the roof" and I know you're a veteran.

Rin said...

You should try it once but I forgot the locations.

world of sekimachihato said...

ouch! you obviously noticed my white-washed ceiling...

GL said...

■ Rin
...i'll dig it up...

■ world of sekimachihato
ニヤリ

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