SHOCK ABSORBING GEL :: 22M (72Ft.) EGG DROP

Beta shock absorbing gel by Geltec Corporation. Saw this last month on gizmodo, suddenly thought about it and looked for it.



I thought it was fake until the dude cracked open the egg.
Wanna try this out with someone a bowling ball.

Sony Bravia Ad :: Previous 2

The first 2 Bravia ads that caught everyones attention. SPOT is what started the Bravia Ad buzz back in 2005.

■SPOT

Song:Jose Gonzales - Heartbeats

■PAINT


すげぇ・・・

Sony Bravia Ad :: Pyramid

Another one right after the bunny Play-Doh ad below. I thought they just aired the bunny one?? WTF?

NAOTO FUKASAWA (Hardcover) :: by Phaidon

A hardcover book including almost every collection of Naoto Fukasawa's designs with explanations from his own words about each design and the concepts behind them. A very philosophical read and simply one of my favorite books.
Available at Amazon!

SONY BRAVIA AD :: Play-Doh

Was aired from a while ago. Loved it. So here it is for those who haven't seen it yet. Animation all done by stop motion.

KDDI AU Design Project :: Infobar 2

Design by Naoto Fukasawa!